Google Ad Planner: a boon for media planners

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A media planner’s job in an advertising agency had been really very tough till the release of Google Ad Planner . A media planner had to be very choosy in selecting from millions of sites, the correct websites for displaying his client’s ads. But how to keep track of millions of websites daily coming to internet? Solution to this problem is Google Ad Planner.

Google Ad Planner helps the media planners in picking up appropriate websites for displaying their client’s ads. Google Ad Planner takes as input, the target audience’s demographic information, and outputs a list of sites that should prove effective marketing vehicles.

Ad Planner data can be exported as .csv files to spreadsheet applications or to Google’s own DoubleClick MediaVisor ad campaign management tool.

Further reading: Google Trends for comparing website traffic .

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