A media planner’s job in an advertising agency had been really very tough till the release of Google Ad Planner . A media planner had to be very choosy in selecting from millions of sites, the correct websites for displaying his client’s ads. But how to keep track of millions of websites daily coming to internet? Solution to this problem is Google Ad Planner.

(more…)

Google Trends now allows you to compare traffic stats for different websites just like Alexa, Compete or Quantcast. Type in the sites separated by comma you want to compare and use the Websites tab to compare websites by traffic. Google Trends will display graph by daily unique visitors.

(more…)

Google Trends , a service that lets you compare volumes of searches now includes some pretty cool features. Numbers are being displayed now on vertical axis that refer to relative search volumes. According to Official Google Blog, “These numbers don’t refer to exact search-volume figures. Instead, in the same way that a map might scale to a certain size, Google Trends scales the first term you’ve entered so that its average search volume is 1.00 in the chosen time period”.

(more…)